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Sabtu, 16 Maret 2013

How to Use Facebook For Business

How to Use Facebook For Business: A Complete Guide
There are a growing number of social networking sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe, Facebook is not just for college students or for personal use. Facebook for business is becoming more popular. It is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication by using Facebook for business is leading to enhanced relationships with current and prospective customers.

In this article, I will outline how a planned internet marketing approach by using Facebook for business can lead to positive results for you and your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account, including creating a Facebook page for business. I will conclude with several recommended Facebook applications that will add functionality to your Facebook page for business.

Common misperception
#1: Facebook is only for personal use
#2: Facebook is only for college students
#3: I am too busy for this, and besides, it is not worth my time

In the next article of How to Use Facebook for Business, I will discuss the procedures to creating a Facebook page for business and suggest useful Facebook applications to improve your experience.

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