Data highlighter in Google Webmaster Tools

Data highlighter in Google Webmaster Tools

Google data highlighter tool is now about a month old and we are learning more about it every day.

Google Webmaster Tools
Google Webmaster Tools
One of the important OnPage Optimization opportunities today is the so-called snippet optimization, so you can highlight their own results in the SERPs.

Using structured data and use of micro-data, it is possible to let the webmaster in the Search result snippets show various additional information, such as rating stars or music. Structured data can be highlighted and Search result snippets designed more conspicuous in order to achieve a better CTR. example of Rich Snippets: Google presents a new tool in Webmaster Tools, the data marker . It can be expanded Search result snippets. To modify Rich Snippets can, there have been only possible in the HTML code to put a markup. Since it has caused problems many webmasters, Google Webmaster Tools now provides the appropriate tools to data accordingly "highlighting" to. This tool is currently only available in English and it is not all structured data can be modified, but currently only available for events. It is obvious that more data will soon be edited with this tool. 's new Data Highlighter is now available and can be in the English version of Webmaster Tools tested in "Optimization".

Data Highlighter is to understand from a usability point of view very easy and simple to use. The fact that no change in the HTML code is necessary, allows any webmaster to structure the data according correction. Through simple tagging of information can Rich Snippets, can be optimized for better CTR in search results.

Source : http://goharnaseem.blogspot.com/search/label/Google%20News

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How to Use Facebook For Business

How to Use Facebook For Business: A Complete Guide

There are a growing number of social networking sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe, Facebook is not just for college students or for personal use. Facebook for business is becoming more popular. It is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects. For many companies, this increased company communication by using Facebook for business is leading to enhanced relationships with current and prospective customers.

In this article, I will outline how a planned internet marketing approach by using Facebook for business can lead to positive results for you and your business. I will begin the article by addressing a few common misperceptions about Facebook that I hear most frequently from my clients. Next, I will detail how to use and set up the various sections of a Facebook account, including creating a Facebook page for business. I will conclude with several recommended Facebook applications that will add functionality to your Facebook page for business.

Common misperception
#1: Facebook is only for personal use
#2: Facebook is only for college students
#3: I am too busy for this, and besides, it is not worth my time

In the next article of How to Use Facebook for Business, I will discuss the procedures to creating a Facebook page for business and suggest useful Facebook applications to improve your experience.

Source : http://learnaboutus.com/how-to-use-facebook-for-business-1.html

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Exceptional Customer Service Loyalty

Creating Customer Loyalty using Exceptional Customer Service

Customer loyalty can easily be created using some very simple techniques. Many of us are creatures of habit – and I mean that in a nice way – and one of the lessons I learned with my business is that a little goes a long way.

Here’s a little known fact in the business world, offline and online; 80% of your business will come from 20% of your customers. You learn early on, you can’t be everything for everyone and you will not please everyone, but you better make sure you are pleasing that 20% of your loyal customers.

If done correctly, that 20% of your customer base will continue to come back and purchase your products and services over and over. They have had a great experience with your business and look to you as a credible and trusted source.

Keeping Your Customers Coming Back
How to keep them coming back for more? This is done by creating exceptional customer service. I do not mean an automated thank you email sent to them after an order was placed; I’m talking about a full-on premium customer service campaign.

Here are just a few things I have done with my customers that have worked well for me:

• If you are selling physical products, place a written thank you note with the order.
• Do a follow-up email once the order has been received to see if they were pleased with their product or service.
• Offer special discounts to your repeat customers not available to the general public.
• Send out birthday and holiday cards
• Offer a complimentary product or service
• Create amazing rapport by answering customer emails and phone calls immediately

The list can be as elaborate as you want it to be.

Some Questions to Ask Yourself When Creating Your Exceptional Customer Service Plan.

• What has it taken to impress YOU in relation to great customer service?
• What has been your experience in the past with businesses you’ve purchased from?
• What has made one business stand out in the crowd from others in the same industry?
• What are your opinions about great customer service?

Answer these questions and then create your plan. You don’t need to be a five star business to give five star service.

Now turn around and implement these techniques with your business. 

Source : http://learnaboutus.com/customer_loyalty.html

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About Search Engine Optimization for Blogs

 About Search Engine for Blogs

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search Engine Optimization is something that makes many blogger’s heads spin – I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they’d rather just write ‘quality content’.
Whilst I’ll never argue that quality content should be anything but a first priority in blogging, the fact is that there are many millions of pages of great writing languishing around at the bottom of search engines results pages that deserve to be read by many but which rarely see the light of day because their authors have failed to understand that just a few simple tweaks in the writing process could see them ranking considerably higher.

Source :http://blog.grandis.web.id/2011/06/about-search-engine-optimization-for.html

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17 Effective Search Engine Optimization Techniques

Proper ways to perform SEO has become a popular topic of conversation. The difference between having a successful website and a flop usually depends on how you incorporated your SEO.

Learning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The biggest problem is SEO changes as the search engines change their algorithms, so it is something that you have to stay on top of.

The following list offers 10 simple SEO techniques you should keep in mind when developing and marketing your website.

#1. Make sure your website is initially designed with your SEO needs in mind. Search engines look for text, not flashy graphics and cool layouts. The trendiest web designs will mean nothing if no one is able to find your site.

#2. Every page of your website should have a title tag with text describing either your site or what is on the page. Be sure the text includes SEO-type keywords instead of the name of your website. Unless you’re incredibly popular, no one is going to be looking for you by searching for your name. They’ll most likely search for a product or service and the keywords you use will lead them to your site.

#3. Consider canonicalization, or whether or not your website address includes or excludes the www prefix. If you choose to use the www version of your website, make sure the non-www version directs users back to the one you use. Make sure you use your preferred version (http://www.mydomain.com or http://mydomain.com) every time you place a link to your site on the web. Don’t use both!

#4. When designing your website, be sure to avoid too many drop-down menus, confusing image maps, and excessive images. If you must use any of these methods, be sure to include plenty of text links for the search engine spiders to find and identify. Without links, the search engines will not pick up your site information.

#5. It does not matter what type of website extension you use (ie. .html, .htm. .asp, .php). Search engines do not look at the web extension and it will not have any impact at all on search results or ranking.

#6. Every page on your website should include a link to your home page and your sitemap. Make sure every link is the same. Home page links should go directly to your domain (http://www.mydomain.com). Make sure your internal links do not include the additional /index.html or .php text as it is not needed (ie. http://www.mydomain.com/index.html).

#7. You’ll hear the same phrase over and over again: “Content is king”. It is imperative that your website have fresh, unique, and quality content that is updated on a regular basis. Be sure to include your favorite keyword phrase within the body of the content!

#8. People are more likely to input a phrase instead of a single word when conducting internet searches. If your business has a physical location, incorporate the name of your city into the text as well. For example, you might use “our Philadelphia location” instead of “our location”. Including your city name will improve the chances of your site being seen in location searches.

#9. If the information on your company website doesn’t change regularly, or remains static, you might want to consider starting a blog. Search engine spiders are always looking for fresh content. Use your blog as an advertising tool and link back to your website within each and every post.

#10. Write naturally. The worst thing you can do is try to cram a zillion keywords into your article or blog entry, making it messy and difficult to read. Search engines are able to determine whether or not your text is logical and they will ignore content with ridiculously high keyword density.

#11. Building links to your website is essential to its success. As a matter of fact, links are like the queen to complement your king’s fresh content. Choose a keyword phrase and network with other websites, asking them to place links on their pages. Don’t hurt your ranking by having non-related websites place haphazard links. While it may seem great to gather 100s of backlinks, you’re better off limiting your links to related websites. Ten relevant links stand a better chance than 100 irrelevant links.

#12. Links within your website should be built with keyword phrases as well. Try to avoid using generic anchor text such as, “click here”. Also, do not use the same anchor text over and over when building any links, you will get penalized by the search engines.

#13. Don’t place a list of links on your website. Always place a link within at least two to three lines of related content. The better your description, the more likely it is someone will click on the link.

#14. Don’t limit your keyword or phrase to text links. You should also incorporate your keywords into your image alt tag and domain name, whether it is part of the name itself or contained within the description.

#15. Try to avoid using frames, Ajax, and Flash as much as possible. None of these functions are keyword or search engine friendly and will hurt your SEO results.

#16. Before your website can be found by the search engine spiders, it must be indexed. Search engines such as Google have regular submission forms, but it can take days or weeks for your form to be processed. Having a highly ranked website place a link to your site is a sure-fire way to have your site indexed quickly.

#17. No matter what you hear, don’t be overly concerned with the Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank.

Source: http://www.seopledge.com

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Tips Menarik Google Adsense

Tips Menarik Google Adsense

Google AdSense adalah salah satu bisnis online dari google untuk para blogger,yang memberikan beberapa pilihan bisnis seperti AdSense for Search,PPC (Paid per click),AdSense for Content dan sebagainya

Saya dulunya bingung mau daftar soalnya langsung daftar di adsense.google.com tidak diizinkan untuk blogger ( blogspot ). Merupakan Suatu harapan bagi setiap blogger untuk mendapatkan lebih banyak klik terhadap adsense yang dipasang dalam website mereka.



Tetapi jangan heran kalau harapan itu hanya jadi sekedar harapan karena ketidak pedulian kita terhadap pegaturan website kita. Sudah ada banyak blogger yang mengatur website mereka misalnya dengan mengganti bagian-bagian yang terdapat dalam website mereka. Apa yang mereka lakukan tersebut merupakan salah satu trik, trik untuk mendapatkan klik yang lebih banyak terhadap adsense mereka. agar dapat website pendapatan adsense kita akan semakin naik:

1. Google dan pengunjung lebih menyukai terhadap website yang kaya akan content.

Trik ini kerupakan trik mendasar yang harus Anda lakukan dalam rangka mendapatkan keuntungan melalui adsense. Setriap mesin pencari sangat senang dengan website yang secara sering diupdate dan memiliki content yang banyak dalam halaman website mereka. Sehingga Mesin pencari dengan mudahnya akn mengindek website Anda dan Anda akan mendapatkan lebih banyak pengunjung. Ketika website kita amemiliki kualitas yang lebih baik, maka CTR (clickthrough rate) yang lebih tinggi akan ditampilkan dalam halaman website kita. Hal ini dikarenakan peletakan adsense yang dilakukan oleh google didasarkan dengan melihat pada content pada suatu website.

2. Usahakan agar Para pengunjung betah dalam website Anda.

Buatlah artikel sesuai dengan topic yang sesuai dengan website Anda. Ketika website Anda memiliki artikel yang bersifat informatif maka para pengunjung akan selalu dating ke website Anda.

3. Letakkan Adsense Anda pada lokasi yang paling tepat.

Cobalah Anda pelajari pada bagian mana yang merupakan tempat yang paling bagus untuk meletakkan adsense Anda. Dengan peletakkan yang bagus maka akan menaikkan nilai klik adsense Anda. Misalnya diletakkan pada bagian area pada suatu content dan pada bagian link unit dibawah menu navigasi.

4. Pelajari tentang Kecocokan suatu iklan dan trik-trik penyamaran adsense.

Kecocokan adsense dalam hal ini berarti bahwa warna adsense serasi dengan warna background. Jadi ketika Anda menempatkan adsense dalam website Anda usahakan agar adsense tersebut terlihat sebagai suatu link anda.

Penyamaran adsense berarti bahwa pengnjung regular website Anda mengetahui dimana Anda meletakkan iklan adsense, sehingga kemungkinan mereka tidak akan mengeklik iklan Anda. Tetapi Anda mungkin bisa menggunakan rotasi warna google adsense.

5. Hindari penggunaan label “Sponsored Links”.

Bila google telah meletakkan label “Ads by Google” di setiap iklan Adsense mereka, lalu kenapa kita harus meletakkan label lain untuk link Sponsor. Google berkata didalam TOS nya( Syarat2nya Google ) itu memakai “Sponsored links” untuk melabel iklannya, mereka tidak mengatakan apa apa jika kita tidak melabelkan iklan kita.

6. Anda harus Berusaha untuk mendapatkan pengunjung baru

Cobalah untuk mendapatkan linkback dari website yang memiliki pagerank yang tinggi sehingga wesite Anda akan lebih diperhatikan oleh mesin pencari dan Anda akan mendapatkan pengunjung baru. Berdasarkan pengalaman 100% pengunjung baru akan mengeklik iklan yang ada daripada pengunjung regular.

Saya yakin Anda dapat melakukan tip-tip diatas dan ingat semakin banyak waktu yang kita curahkan untuk website kita makan akan semakin banyak pula pendapatan yang kita raih. Jadi Anda harus tetap meng-update website Anda setiap hari untuk memberikan sesuatu yang baru untuk para pengunjung website Anda.

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Tips dan Trik Blog Daftar Google Adsense

Tips & Trik Blog Daftar Google Adsense

Google AdSense adalah salah satu bisnis online dari google untuk para blogger,yang memberikan beberapa pilihan bisnis seperti AdSense for Search,AdSense for Content dan sebagainya
Saya dulunya bingung mau daftar soalnya langsung daftar di adsense.google.com tidak diizinkan untuk blogger ( blogspot ) dan ada peringatan 'Langsung Daftar aja di Blogger.com'

Berikut Tips & Trik Google Adsense bagi pemula:

    1. Buat yg belum apply Google Adsense (GA) atau sering ditolak apply di adsense, mungkin bisa memulai dengan membuat Blog berbahasa Inggris di www2.blogger.com – Update setidaknya 1 – 2 Minggu kalau dah OK baru apply GA. Langkah ini kemungkinan berhasil 90% dengan catatan situs anda bukan situs illegal (hacker, porno, download crack) dan sejenisnya serta situs juga harus sering di-update

2. Sebaiknya situs anda ber-bahasa Inggris kalau Indonesia atau campuran biasanya akan jarang keluar text-ads-nya Google, yg keluar 99% iklan layanan (bisa diakalin tapi melanggar TOS – Terms of servises) kecuali situs anda sudah tahunan (lebih dari 1 – 2 tahun) baru keluar iklan bahasa Indo kalau yg campuran kadang-kadang bisa Indo dan juga bisa Inggris dan kadang-kadang bisa keluar “iklan layanan”

    3. Jgn sekali-kali anda mencurangin Google karena cepat atau lambat anda pasti ketahuan, baca TOS dahulu karena tiap 3 – 6 bulan sekali pasti ada ketentuan baru yg makin hari saya lihat makin rumit… 90% yg punya GA pasti pernah melakukan kecurangan baik di sengaja ataupun tdk, yg paling sering curang pasti akan di ban, kl yang jarang paling diperingatin terlebih dahulu

4. Bagi yg ingin meningkatkan traffic situsnya secara gratis bisa memakai cara:
- Daftar di semua situs search engine terutama Google, Yahoo dan MSN (lakukan tiap 2 Minggu)
- Tukeran link / banner dgn sesama situs
- Kirim e-mail ke yg kenal-kenal saja (jangan spam) atau cantumkan signature di e-mail anda
- Pakai signature situs anda ketika posting di forum
- Mailing list kadang-kadang bisa membantu (jangan spam juga)
- Update situs dan buat semenarik dan se-informatif mungkin sehingga menarik minat utk yg masuk
- Lakukan cara apapun asal jangan SPAM & tdk melanggar TOS GA

    5. Cara lainnya anda mesti bayar dgn memasang banner di situs lain, yang anda rasa sesuai dengan apa yang anda promosikan atau pasang adword dgn Google. Jangan sekali-kali bayar situs yg menjanjikan trafik ribuan pengunjung karena sifatnya hanya sementara dan dilarang oleh GA

6. Jangan anda melakukan spam di manapun utk promosi situs karena saya sendiri jg benci spam dan yg spam biasanya reputasi situsnya akan jelek walau trafik meningkat sebentar tp utk jangka panjang akan berefek tidak baik dan situs anda akan di “blacklist”. Jangan jadi orang yang menyebalkan karena netter Indo sudah banyak di cap dgn reputasi buruk di internet sebagai netter yg suka hacker, bajak hak cipta, nipu bangsa sendiri dan yg terakhir mulai suka SPAM

    7. Anda bisa affiliate dgn clickbank, amazon atau yg lainnya utk nambah penghasilan situs anda. Posisi penempatan iklan yang tepat, tampilan situs dan berita yang sering di-update juga bisa menjadikan keuntungan tersendiri buat anda

8. Sebaiknya situs anda mempunyai akhiran .com .net karena kalau cuma blogspot dari Google akan sangat banyak saingan utk saat ini dan jarang masuk ranking top ten kecuali anda menemukan kata-kata yg unik untuk itu atau situs anda sangat informatif dan berita yg diberikan situs anda bermanfaat bagi banyak orang. Kalaupun demikian butuh waktu lama utk bisa di posisi atas kecuali anda iklankan situs anda

    9. Anda sebaiknya harus punya hobi menulis artikel karena kalau tidak situs anda hanya berisi informasi yg diambil dari situs orang lain dan rating anda akan lamban naiknya kalaupun anda ambil dari situs org lain dan terus anda edit dan perbagus, harap cantumin sumber dari berita anda karena ini adalah kode etik jurnalis. Artikel saya saja di internet juga sering dibajak orang tanpa mencamtumkan sumbernya dr mana. Belajarlah berbagi dan saling menghargai sesama netter, kalau anda termasuk orang yang suka membajak, yah mohon dikurangi dan lama-lama dihilangkan…

10. Hal terakhir yg paling penting adalah “jangan pernah menyerah” karena semua orang dan saya juga memulai dari nol. Segala sesuatu selalu ada permulaannya. Belajar, belajar dan belajar adalah kunci utama kalau mau sukses di bidang ini dan saya juga masih melakukannya hingga hari ini

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