Proper ways to
perform SEO has become a popular topic of conversation. The difference
between having a successful website and a flop usually depends on how
you incorporated your SEO.
Learning proper SEO
techniques can seem like a daunting task, especially to those who are
not familiar with the concept. The biggest problem is SEO changes as the
search engines change their algorithms, so it is something that you
have to stay on top of.
The following list
offers 10 simple SEO techniques you should keep in mind when developing
and marketing your website.
#1. Make sure your website is initially designed
with your SEO needs in mind. Search engines look for text, not flashy
graphics and cool layouts. The trendiest web designs will mean nothing
if no one is able to find your site.
#2. Every page of your website should have a
title tag with text describing either your site or what is on the page.
Be sure the text includes SEO-type keywords instead of the name of your
website. Unless you’re incredibly popular, no one is going to be looking
for you by searching for your name. They’ll most likely search for a
product or service and the keywords you use will lead them to your site.
#3. Consider canonicalization, or whether or not
your website address includes or excludes the www prefix. If you choose
to use the www version of your website, make sure the non-www version
directs users back to the one you use. Make sure you use your preferred
version (http://www.mydomain.com or http://mydomain.com) every time you
place a link to your site on the web. Don’t use both!
#4. When designing your website, be sure to avoid
too many drop-down menus, confusing image maps, and excessive images. If
you must use any of these methods, be sure to include plenty of text
links for the search engine spiders to find and identify. Without links,
the search engines will not pick up your site information.
#5. It does not matter what type of website
extension you use (ie. .html, .htm. .asp, .php). Search engines do not
look at the web extension and it will not have any impact at all on
search results or ranking.
#6. Every page on your website should include a
link to your home page and your sitemap. Make sure every link is the
same. Home page links should go directly to your domain
(http://www.mydomain.com). Make sure your internal links do not include
the additional /index.html or .php text as it is not needed (ie.
http://www.mydomain.com/index.html).
#7. You’ll hear the same phrase
over and over again: “Content is king”. It is imperative that your
website have fresh, unique, and quality content that is updated on a
regular basis. Be sure to include your favorite keyword phrase within
the body of the content!
#8. People are more likely to input a phrase
instead of a single word when conducting internet searches. If your
business has a physical location, incorporate the name of your city into
the text as well. For example, you might use “our Philadelphia
location” instead of “our location”. Including your city name will
improve the chances of your site being seen in location searches.
#9. If
the information on your company website doesn’t change regularly, or
remains static, you might want to consider starting a blog. Search
engine spiders are always looking for fresh content. Use your blog as an
advertising tool and link back to your website within each and every
post.
#10. Write naturally. The worst thing you can do is
try to cram a zillion keywords into your article or blog entry, making
it messy and difficult to read. Search engines are able to determine
whether or not your text is logical and they will ignore content with
ridiculously high keyword density.
#11. Building links to your website is essential to
its success. As a matter of fact, links are like the queen to
complement your king’s fresh content. Choose a keyword phrase and
network with other websites, asking them to place links on their pages.
Don’t hurt your ranking by having non-related websites place haphazard
links. While it may seem great to gather 100s of backlinks, you’re
better off limiting your links to related websites. Ten relevant links
stand a better chance than 100 irrelevant links.
#12. Links within your website should be built with
keyword phrases as well. Try to avoid using generic anchor text such
as, “click here”. Also, do not use the same anchor text over and over
when building any links, you will get penalized by the search engines.
#13. Don’t place a list of links on your website.
Always place a link within at least two to three lines of related
content. The better your description, the more likely it is someone will
click on the link.
#14. Don’t limit your keyword or phrase to text
links. You should also incorporate your keywords into your image alt tag
and domain name, whether it is part of the name itself or contained
within the description.
#15. Try to avoid using frames, Ajax, and Flash as
much as possible. None of these functions are keyword or search engine
friendly and will hurt your SEO results.
#16. Before your website can be found by the search
engine spiders, it must be indexed. Search engines such as Google have
regular submission forms, but it can take days or weeks for your form to
be processed. Having a highly ranked website place a link to your site
is a sure-fire way to have your site indexed quickly.
#17. No matter what you hear, don’t be overly
concerned with the Google PageRank of your website. A website that is
properly developed and contains good content can outrank a website with
higher PageRank.
Source: http://www.seopledge.com
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